Tresemme Official Rules

The Tresemme VMA ItsaLovelyLife.com Twitter Chat Sweepstakes Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE.

A PURCHASE OR PAYMENT WILL NOT INCREASE AN ENTRANT’S CHANCES OF

OPEN ONLY TO LEGAL U.S. RESIDENTS, RESIDING IN THE 50 UNITED STATES AND

DISTRICT OF COLUMBIA, WHO ARE 18 OR OLDER AS OF DATE OF ENTRY.

WINNING.

INTERNET ACCESS AND TWITTER ACCOUNT ARE REQUIRED.

THE POTENTIAL WINNERS WILL BE NOTIFIED BY A PUBLIC MENTION ON TWITTER

AND ARE REQUIRED TO RESPOND TO INITIAL PRIZE NOTIFICATION FROM THE

HOST VIA AN EMAIL WITHIN FOURTY EIGHT (48) HOURS. EACH WINNER MAY ALSO

BE REQUIRED TO EXECUTE PRIZE ACCEPTANCE DOCUMENTS AND RETURN THEM

WITHIN SEVEN (7) DAYS FROM DATE OF ISSUANCE OF NOTIFICATION, AS MORE

BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A CONTRACT,

SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS

CONTRACT INCLUDES INDEMNITIES TO THE SPONSOR, THE ADMINISTRATOR, THE

HOSTS (DEFINED BELOW), WAL-MART STORES, INC. AND TWITTER FROM YOU AND

A LIMITATION OF YOUR RIGHTS AND REMEDIES. THIS CONTRACT ALSO REQUIRES

YOU TO RESOLVE ANY DISPUTE THROUGH BINDING, INDIVIDUAL ARBITRATION

AND YOU WAIVE YOUR RIGHT TO PARTICIPATE IN A CLASS-ACTION LAWSUIT OR

The Tresemme VMA ItsaLovelyLife.com Twitter Chat Sweepstakes (the “Sweepstakes”) is sponsored

by Lunchbox (“Sponsor”) and hosted by Heather Reese @itsalovelylife from It’s a Lovely Life http://

www.itsalovelylife.com/ (the “Administrator”).

1. Sweepstakes Period: The Sweepstakes begins at 7:30 p.m. Eastern Standard Time (“EST”)

on Sunday, August 24, 2014 and ends at 8:30 p.m. EST on Sunday, August 24, 2014 (the

“Sweepstakes Period”). The Administrator’s clock will be the official timekeeping device for the

Sweepstakes.

2. Eligibility: Open only to legal residents of any one (1) of the fifty (50) United States and the

District of Columbia, who are eighteen (18) years of age or older at the time of entry. If a

participant is eligible in his or her state of residence to enter as a minor, his or her parent or legal

guardian agrees to these Official Rules along with and on behalf of the minor child. All rights

and responsibilities of the minor under the Official Rules are conferred and assumed respectively

by the minor’s parent or legal guardian in representation of the minor. Employees, officers and

directors of Sponsor, Administrator, Conopco, Inc., d/b/a Unilever, their respective affiliates,

parents, subsidiaries, divisions, and advertising, promotional and judging agencies, and each of

their respective immediate family members (spouses, parents, children, and siblings and each of

their spouses) and/or those living in the same household of each are not eligible to participate or

win. All federal, state and local taxes are the sole responsibility of winner. Void where prohibited

by law. Subject to all federal, state and local laws.

FULLY DETAILED BELOW.

CLASS-WIDE ARBITRATION.

3. How To Enter: During the Sweepstakes Period, @itsalovelylife will tweet about haircare and

the VMAs. To participate, a Participant must join the conversation by tweeting and including the

hashtag #ampupyourstyle (the “Tweet” or “entry”) to receive one (1) entry into the Sweepstakes.

The limit on the entire Entry submission is 140 characters, including the hashtag. If Participant is

a first time visitor to Twitter, Participant will be prompted to complete the on-screen registration

form which is free. Registration is a one-time requirement. If Participant is a returning visitor,

Participant will be prompted to log-in using Participant's e-mail address.

There is no Entry limit per Participant during the Sweepstakes Period. Any Entry or

portion thereof that is, in the Sponsor's sole discretion, inconsistent with Sponsor's image,

offensive, obscene, profane, lewd, defamatory, contains any proper names, third party materials,

or otherwise violates or infringes (or may infringe) any copyright, trademark, logo, mark that

identifies a brand (other than Tresemme or VMAs) or other proprietary right of any person living

or deceased (including but not limited to rights of privacy or publicity or portrayal in a false light)

or entity, or is otherwise objectionable, will not be accepted as an Entry and may disqualify the

Participant from further participation in the Sweepstakes.

All Entries must be completed and submitted by 8:30 p.m. EST on Sunday, August 24, 2014.

Normal Internet access and usage charges imposed by Participants’ online service provider will

apply.

All Participants must have a valid email address. All Entries become the sole and exclusive

property of the Sponsor and receipt of entries will not be acknowledged or returned. Sponsor is

not responsible for lost, late, illegible, stolen, incomplete, invalid, unintelligible, postage-due,

misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems

of any kind whether mechanical, human or electronic. Only fully completed Entries forms are

eligible. Proof of submission of Entry will not be deemed to be proof of receipt by Sponsor.

4. Sweepstakes Random Drawing/Odds and Winner Notification: Ten (10) Winners will be

selected towards the end of the Sweepstakes Period from among all Entries received at that time.

The odds of winning a Sweepstakes Prize depends on the number of eligible Entries received.

The random drawing will be conducted by the Administrator, whose decisions are final on all

matters relating to the Sweepstakes. Winners will be notified via a public @mention on Twitter

and will be required to respond to the initial prize notification via an email to the Administrator

within (48) hours or the prize will be forfeited and a new winner may be chosen. Unclaimed

Prizes may go unawarded.

5. Prizes and Approximate Retail Values (“ARVs”):

First Prize (10): One (1) $40 Wal-Mart Gift Card (ARV $40) and two (2) bottles of

TRESemme Keratin Smooth Heat Protection Shine Spray, 8 fl oz (ARV $10).

Total ARV of all prizes offered is $500. Gift cards subject to restrictions and expiration dates

may apply. Please see gift card terms and conditions at http://help.walmart.com/app/answers/

detail/a_id/57/~/gift-card-terms-and-conditions. All prize components are subject to availability.

All prize components are subject to availability. Limit one (1) Prize per person. No substitution

or transfer of prize permitted except at the sole discretion of the Sponsor who reserves the

right to substitute a prize of equal or greater value in the event the prize (or portion of prize) is

unavailable. Please allow 6-8 weeks for prizes to be delivered.

6. Release: Prize Winners and all Entrants, as a condition of entry into the Sweepstakes, agree to

release Sponsor, Administrator, Conopco, Inc., d/b/a Unilever, Wal-Mart Stores, Inc., Twitter,

and each of their respective agencies, parents, subsidiaries, affiliated companies and each of their

respective officers, directors, shareholders, members, employees, agents, assigns, and all others

associated with the development and execution of this Sweepstakes (collectively the “Released

Parties”) from and against any and all liability, claims or actions of any kind whatsoever for any

bodily injury, loss or damages of any kind to persons, including death, and property, due in whole

or in part, directly or indirectly, from Entry creation, the acceptance, possession, use or misuse of

any prize, if applicable or participation in the Sweepstakes or participation in any Sweepstakes or

related activity, or the receipt, ownership or use of prize awarded or any typographical or other

error in these Official Rules or the announcement or offering of any prize. Acceptance of prize

constitutes permission for the Released Parties to use winner’s name and likeness for promotional

purposes (including any possible public relations opportunities) without further compensation

except where prohibited by law. By participating in the Sweepstakes, entrants agree to be bound

by the Official Rules and the decisions of the judges, which are final and binding in all respects.

You hereby represent and warrant that you have read these Official Rules and are fully familiar

with its contents. Entries generated by script or bot are not eligible. As a condition of entering the

Sweepstakes, Entrant agrees that: 1) under no circumstance will Entrant be permitted to obtain

awards for, and participant hereby waives all rights to claim, punitive, incidental, consequential

or any other damages, other than for out-of-pocket expenses; 2) all causes of action arising out

of or connected with this Sweepstakes, or any prize awarded, shall be resolved individually,

without resort to any form of class action; and 3) any and all claims, judgments, and award shall

be limited to actual out-of-pocket costs incurred, but in no event attorneys’ fees.

7. DISPUTES, ARBITRATION: THE SWEEPSTAKES IS GOVERNED BY, AND WILL

BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF

CALIFORNIA, WITHOUT REGARD TO ITS CONFLICTS OF LAW PRINCIPLES.

THE REMEDY FOR ANY CLAIM BROUGHT BY AN ENTRANT IN THIS

SWEEPSTAKES SHALL BE LIMITED TO ACTUAL OUT-OF-POCKET EXPENSES

NOT TO EXCEED TEN DOLLARS ($10 US), AND IN NO EVENT SHALL ENTRANT

BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL, OR

INCIDENTAL DAMAGES, INCLUDING ATTORNEY’S FEES OR OTHER SUCH

RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT

OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF.

Except where prohibited by law, any and all disputes, claims, and causes of action between an

Entrant and any Released Party arising out of or connected with this Sweepstakes or any Prize

awarded, or the determination of a Prize Winner, must be resolved individually, without resort

to any form of class action or class-wide arbitration. Except for disputes where a Released Party

is seeking a preliminary injunction, any and all disputes and claims relating to this Sweepstakes

must be resolved by submission to individual arbitration under the Commercial Arbitration

Rules of the American Arbitration Association and, by entering the Sweepstakes, all Entrants

expressly waive the right to trial by jury. The arbitration must be conducted in Los Angeles

County, California, in the English language, and before three arbitrators appointed in accordance

with the Commercial Arbitration Rules. Each party agrees to and will pay one-half of the costs

of the arbitration, and Entrant will be responsible for his or her own attorney’s fees. Judgment

on the award rendered by the arbitrators may be entered in any court having jurisdiction thereof.

Any provision of applicable law notwithstanding, the arbitrators will not have authority to award

punitive, exemplary, consequential or incidental damages. Any dispute, claims, and arbitration

proceedings must at all times be kept confidential, except to the extent necessary to enforce or

collect the arbitration award or except as the parties agree in writing. Each Entrant agrees that

any action at law or in equity relating to the arbitration provision of these Official Rules must

be filed only in the state or federal courts located in Los Angeles County, California, and hereby

consents and submits to the personal jurisdiction of such courts for the purposes of litigating any

such action.

8. Additional Terms: Limitations: Proof of sending or submission will not be deemed to be proof

of receipt by Sponsor. Any attempted form of entry other than as set forth in Section 3 above is

prohibited; no automatic, programmed; robotic or similar means of entry are permitted. Use of

any automatic means to enter the Sweepstakes is prohibited. Any attempt by any Participants to

obtain more than the stated number of entries by using multiple/different email addresses, Twitter

accounts, identities, registrations and logins, or any other methods will void such entries and that

Participant may be disqualified. Normal Internet access and usage charges imposed by

Participants' online service may apply. If Participant makes or receives “Tweets” on Participant's

mobile phone, standard data usage or messaging rates will apply. In order to participate in the

Sweepstakes without receiving “Tweets” on Participant's mobile phone, Participant must

deactivate Participant's mobile phone from Participant's Twitter account. In the event of a dispute

as to any Participant, the authorized account holder of the email address used to register with

Twitter will be deemed to be the Participant. Potential winner may be required to show proof of

being the authorized account holder of the email address/Twitter account associated with the

entry. Proof of entering information via the entry site does not constitute proof of delivery or

receipt of such information. Sponsor and/or its agencies are not responsible for the failure of any

Tweet to be received by Sponsor including without limitation, whether or not on account of

technical problems or congestion on the Internet or at the entry site. The Sponsor reserves the

right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the

entry process or the operation of the Sweepstakes; violates the Official Rules; or acts in an

unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other

person. Any attempt by any person to deliberately undermine the legitimate operation of the

Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made,

Sponsor reserves the right to seek damages from any such person to the fullest extent permitted

by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver

of that provision. If, for any reason, the Sweepstakes is not capable of running as planned,

including infection by computer virus, bugs, tampering, unauthorized intervention, fraud,

technical failures, or any other causes beyond the control of the Sponsor, including but not

limited to, a change in Twitter's Terms of Use, which corrupt or affect the administration,

security, fairness, integrity or proper conduct of the Sweepstakes, then the Sponsor reserves the

right at its sole discretion to cancel the Sweepstakes. In such case, the Administrator will select

the winners from all eligible entries received prior to and/or after (if appropriate) the action taken

by Sponsor. Sponsor, its affiliates, partners and promotion and advertising agencies are not

responsible for technical, hardware, software, telephone or other communications malfunctions,

errors or failures of any kind, lost or unavailable network connections, web site, Internet, or ISP

availability, unauthorized human intervention, traffic congestion, incomplete or inaccurate

capture of entry information (regardless of cause) or failed, incomplete, garbled, jumbled or

delayed computer transmissions which may limit one’s ability to enter the Sweepstakes,

including any injury or damage to participant’s or any other person’s computer relating to or

resulting from participating in this Sweepstakes or downloading any materials in this

Sweepstakes. Sponsor reserves the right, at its sole discretion, to disqualify any individual it

finds, in its sole discretion, to be tampering with the entry process or the operation of the

Sweepstakes or web site. Sponsor may prohibit an entrant from participating in the Sweepstakes

or winning a prize if, in its sole discretion, it determines that said entrant is attempting to

undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception, or other

unfair playing practices (including the use of automated quick entry programs) or intending to

annoy, abuse, threaten or harass any other entrants or Sponsor representatives.

CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY

WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES

MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN

ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES

FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

9. Use of Data: Information collected from entrants is subject to the Privacy Policy here http://

www.unileverprivacypolicy.com/en_gb/policy.aspx.

10. Winners List: For the names of the Prize winners, available after 8/27/14, send a stamped, self-
addressed envelope by 11/28/14, to: The Tresemme VMA ItsaLovelyLife.com Twitter Chat

Sweepstakes Winners List, 2920 S Sepulveda Blvd Los Angeles, CA 90064.

11. Sponsor: The Sponsor of the Sweepstakes is Lunchbox LLC, 2920 S Sepulveda Blvd Los

Angeles, CA 90064.

Wal-Mart Stores, Inc., is not responsible for the conduct, administration or execution of this

Sweepstakes.

Entrants specifically release Sponsor, Administrator, Conopco, Inc., d/b/a Unilever, Wal-Mart Stores,

Inc. and Twitter from any and all liability associated with this Sweepstakes and/or acceptance, use or

misuse of the Prize.

Twitter is not a sponsor of this Sweepstakes and is not involved in any way other than as the medium

through which this Sweepstakes is conducted.