The Tresemme VMA ItsaLovelyLife.com Twitter Chat Sweepstakes Official Rules
NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE.
A PURCHASE OR PAYMENT WILL NOT INCREASE AN ENTRANT’S CHANCES OF
OPEN ONLY TO LEGAL U.S. RESIDENTS, RESIDING IN THE 50 UNITED STATES AND
DISTRICT OF COLUMBIA, WHO ARE 18 OR OLDER AS OF DATE OF ENTRY.
INTERNET ACCESS AND TWITTER ACCOUNT ARE REQUIRED.
THE POTENTIAL WINNERS WILL BE NOTIFIED BY A PUBLIC MENTION ON TWITTER
AND ARE REQUIRED TO RESPOND TO INITIAL PRIZE NOTIFICATION FROM THE
HOST VIA AN EMAIL WITHIN FOURTY EIGHT (48) HOURS. EACH WINNER MAY ALSO
BE REQUIRED TO EXECUTE PRIZE ACCEPTANCE DOCUMENTS AND RETURN THEM
WITHIN SEVEN (7) DAYS FROM DATE OF ISSUANCE OF NOTIFICATION, AS MORE
BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A CONTRACT,
SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS
CONTRACT INCLUDES INDEMNITIES TO THE SPONSOR, THE ADMINISTRATOR, THE
HOSTS (DEFINED BELOW), WAL-MART STORES, INC. AND TWITTER FROM YOU AND
A LIMITATION OF YOUR RIGHTS AND REMEDIES. THIS CONTRACT ALSO REQUIRES
YOU TO RESOLVE ANY DISPUTE THROUGH BINDING, INDIVIDUAL ARBITRATION
AND YOU WAIVE YOUR RIGHT TO PARTICIPATE IN A CLASS-ACTION LAWSUIT OR
The Tresemme VMA ItsaLovelyLife.com Twitter Chat Sweepstakes (the “Sweepstakes”) is sponsored
by Lunchbox (“Sponsor”) and hosted by Heather Reese @itsalovelylife from It’s a Lovely Life http://
www.itsalovelylife.com/ (the “Administrator”).
1. Sweepstakes Period: The Sweepstakes begins at 7:30 p.m. Eastern Standard Time (“EST”)
on Sunday, August 24, 2014 and ends at 8:30 p.m. EST on Sunday, August 24, 2014 (the
“Sweepstakes Period”). The Administrator’s clock will be the official timekeeping device for the
2. Eligibility: Open only to legal residents of any one (1) of the fifty (50) United States and the
District of Columbia, who are eighteen (18) years of age or older at the time of entry. If a
participant is eligible in his or her state of residence to enter as a minor, his or her parent or legal
guardian agrees to these Official Rules along with and on behalf of the minor child. All rights
and responsibilities of the minor under the Official Rules are conferred and assumed respectively
by the minor’s parent or legal guardian in representation of the minor. Employees, officers and
directors of Sponsor, Administrator, Conopco, Inc., d/b/a Unilever, their respective affiliates,
parents, subsidiaries, divisions, and advertising, promotional and judging agencies, and each of
their respective immediate family members (spouses, parents, children, and siblings and each of
their spouses) and/or those living in the same household of each are not eligible to participate or
win. All federal, state and local taxes are the sole responsibility of winner. Void where prohibited
by law. Subject to all federal, state and local laws.
FULLY DETAILED BELOW.
3. How To Enter: During the Sweepstakes Period, @itsalovelylife will tweet about haircare and
the VMAs. To participate, a Participant must join the conversation by tweeting and including the
hashtag #ampupyourstyle (the “Tweet” or “entry”) to receive one (1) entry into the Sweepstakes.
The limit on the entire Entry submission is 140 characters, including the hashtag. If Participant is
a first time visitor to Twitter, Participant will be prompted to complete the on-screen registration
form which is free. Registration is a one-time requirement. If Participant is a returning visitor,
Participant will be prompted to log-in using Participant's e-mail address.
There is no Entry limit per Participant during the Sweepstakes Period. Any Entry or
portion thereof that is, in the Sponsor's sole discretion, inconsistent with Sponsor's image,
offensive, obscene, profane, lewd, defamatory, contains any proper names, third party materials,
or otherwise violates or infringes (or may infringe) any copyright, trademark, logo, mark that
identifies a brand (other than Tresemme or VMAs) or other proprietary right of any person living
or deceased (including but not limited to rights of privacy or publicity or portrayal in a false light)
or entity, or is otherwise objectionable, will not be accepted as an Entry and may disqualify the
Participant from further participation in the Sweepstakes.
All Entries must be completed and submitted by 8:30 p.m. EST on Sunday, August 24, 2014.
Normal Internet access and usage charges imposed by Participants’ online service provider will
All Participants must have a valid email address. All Entries become the sole and exclusive
property of the Sponsor and receipt of entries will not be acknowledged or returned. Sponsor is
not responsible for lost, late, illegible, stolen, incomplete, invalid, unintelligible, postage-due,
misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems
of any kind whether mechanical, human or electronic. Only fully completed Entries forms are
eligible. Proof of submission of Entry will not be deemed to be proof of receipt by Sponsor.
4. Sweepstakes Random Drawing/Odds and Winner Notification: Ten (10) Winners will be
selected towards the end of the Sweepstakes Period from among all Entries received at that time.
The odds of winning a Sweepstakes Prize depends on the number of eligible Entries received.
The random drawing will be conducted by the Administrator, whose decisions are final on all
matters relating to the Sweepstakes. Winners will be notified via a public @mention on Twitter
and will be required to respond to the initial prize notification via an email to the Administrator
within (48) hours or the prize will be forfeited and a new winner may be chosen. Unclaimed
Prizes may go unawarded.
5. Prizes and Approximate Retail Values (“ARVs”):
First Prize (10): One (1) $40 Wal-Mart Gift Card (ARV $40) and two (2) bottles of
TRESemme Keratin Smooth Heat Protection Shine Spray, 8 fl oz (ARV $10).
Total ARV of all prizes offered is $500. Gift cards subject to restrictions and expiration dates
may apply. Please see gift card terms and conditions at http://help.walmart.com/app/answers/
detail/a_id/57/~/gift-card-terms-and-conditions. All prize components are subject to availability.
All prize components are subject to availability. Limit one (1) Prize per person. No substitution
or transfer of prize permitted except at the sole discretion of the Sponsor who reserves the
right to substitute a prize of equal or greater value in the event the prize (or portion of prize) is
unavailable. Please allow 6-8 weeks for prizes to be delivered.
6. Release: Prize Winners and all Entrants, as a condition of entry into the Sweepstakes, agree to
release Sponsor, Administrator, Conopco, Inc., d/b/a Unilever, Wal-Mart Stores, Inc., Twitter,
and each of their respective agencies, parents, subsidiaries, affiliated companies and each of their
respective officers, directors, shareholders, members, employees, agents, assigns, and all others
associated with the development and execution of this Sweepstakes (collectively the “Released
Parties”) from and against any and all liability, claims or actions of any kind whatsoever for any
bodily injury, loss or damages of any kind to persons, including death, and property, due in whole
or in part, directly or indirectly, from Entry creation, the acceptance, possession, use or misuse of
any prize, if applicable or participation in the Sweepstakes or participation in any Sweepstakes or
related activity, or the receipt, ownership or use of prize awarded or any typographical or other
error in these Official Rules or the announcement or offering of any prize. Acceptance of prize
constitutes permission for the Released Parties to use winner’s name and likeness for promotional
purposes (including any possible public relations opportunities) without further compensation
except where prohibited by law. By participating in the Sweepstakes, entrants agree to be bound
by the Official Rules and the decisions of the judges, which are final and binding in all respects.
You hereby represent and warrant that you have read these Official Rules and are fully familiar
with its contents. Entries generated by script or bot are not eligible. As a condition of entering the
Sweepstakes, Entrant agrees that: 1) under no circumstance will Entrant be permitted to obtain
awards for, and participant hereby waives all rights to claim, punitive, incidental, consequential
or any other damages, other than for out-of-pocket expenses; 2) all causes of action arising out
of or connected with this Sweepstakes, or any prize awarded, shall be resolved individually,
without resort to any form of class action; and 3) any and all claims, judgments, and award shall
be limited to actual out-of-pocket costs incurred, but in no event attorneys’ fees.
7. DISPUTES, ARBITRATION: THE SWEEPSTAKES IS GOVERNED BY, AND WILL
BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF
CALIFORNIA, WITHOUT REGARD TO ITS CONFLICTS OF LAW PRINCIPLES.
THE REMEDY FOR ANY CLAIM BROUGHT BY AN ENTRANT IN THIS
SWEEPSTAKES SHALL BE LIMITED TO ACTUAL OUT-OF-POCKET EXPENSES
NOT TO EXCEED TEN DOLLARS ($10 US), AND IN NO EVENT SHALL ENTRANT
BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL, OR
INCIDENTAL DAMAGES, INCLUDING ATTORNEY’S FEES OR OTHER SUCH
RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT
OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF.
Except where prohibited by law, any and all disputes, claims, and causes of action between an
Entrant and any Released Party arising out of or connected with this Sweepstakes or any Prize
awarded, or the determination of a Prize Winner, must be resolved individually, without resort
to any form of class action or class-wide arbitration. Except for disputes where a Released Party
is seeking a preliminary injunction, any and all disputes and claims relating to this Sweepstakes
must be resolved by submission to individual arbitration under the Commercial Arbitration
Rules of the American Arbitration Association and, by entering the Sweepstakes, all Entrants
expressly waive the right to trial by jury. The arbitration must be conducted in Los Angeles
County, California, in the English language, and before three arbitrators appointed in accordance
with the Commercial Arbitration Rules. Each party agrees to and will pay one-half of the costs
of the arbitration, and Entrant will be responsible for his or her own attorney’s fees. Judgment
on the award rendered by the arbitrators may be entered in any court having jurisdiction thereof.
Any provision of applicable law notwithstanding, the arbitrators will not have authority to award
punitive, exemplary, consequential or incidental damages. Any dispute, claims, and arbitration
proceedings must at all times be kept confidential, except to the extent necessary to enforce or
collect the arbitration award or except as the parties agree in writing. Each Entrant agrees that
any action at law or in equity relating to the arbitration provision of these Official Rules must
be filed only in the state or federal courts located in Los Angeles County, California, and hereby
consents and submits to the personal jurisdiction of such courts for the purposes of litigating any
8. Additional Terms: Limitations: Proof of sending or submission will not be deemed to be proof
of receipt by Sponsor. Any attempted form of entry other than as set forth in Section 3 above is
prohibited; no automatic, programmed; robotic or similar means of entry are permitted. Use of
any automatic means to enter the Sweepstakes is prohibited. Any attempt by any Participants to
obtain more than the stated number of entries by using multiple/different email addresses, Twitter
accounts, identities, registrations and logins, or any other methods will void such entries and that
Participant may be disqualified. Normal Internet access and usage charges imposed by
Participants' online service may apply. If Participant makes or receives “Tweets” on Participant's
mobile phone, standard data usage or messaging rates will apply. In order to participate in the
Sweepstakes without receiving “Tweets” on Participant's mobile phone, Participant must
deactivate Participant's mobile phone from Participant's Twitter account. In the event of a dispute
as to any Participant, the authorized account holder of the email address used to register with
Twitter will be deemed to be the Participant. Potential winner may be required to show proof of
being the authorized account holder of the email address/Twitter account associated with the
entry. Proof of entering information via the entry site does not constitute proof of delivery or
receipt of such information. Sponsor and/or its agencies are not responsible for the failure of any
Tweet to be received by Sponsor including without limitation, whether or not on account of
technical problems or congestion on the Internet or at the entry site. The Sponsor reserves the
right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the
entry process or the operation of the Sweepstakes; violates the Official Rules; or acts in an
unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other
person. Any attempt by any person to deliberately undermine the legitimate operation of the
Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made,
Sponsor reserves the right to seek damages from any such person to the fullest extent permitted
by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver
of that provision. If, for any reason, the Sweepstakes is not capable of running as planned,
including infection by computer virus, bugs, tampering, unauthorized intervention, fraud,
technical failures, or any other causes beyond the control of the Sponsor, including but not
security, fairness, integrity or proper conduct of the Sweepstakes, then the Sponsor reserves the
right at its sole discretion to cancel the Sweepstakes. In such case, the Administrator will select
the winners from all eligible entries received prior to and/or after (if appropriate) the action taken
by Sponsor. Sponsor, its affiliates, partners and promotion and advertising agencies are not
responsible for technical, hardware, software, telephone or other communications malfunctions,
errors or failures of any kind, lost or unavailable network connections, web site, Internet, or ISP
availability, unauthorized human intervention, traffic congestion, incomplete or inaccurate
capture of entry information (regardless of cause) or failed, incomplete, garbled, jumbled or
delayed computer transmissions which may limit one’s ability to enter the Sweepstakes,
including any injury or damage to participant’s or any other person’s computer relating to or
resulting from participating in this Sweepstakes or downloading any materials in this
Sweepstakes. Sponsor reserves the right, at its sole discretion, to disqualify any individual it
finds, in its sole discretion, to be tampering with the entry process or the operation of the
Sweepstakes or web site. Sponsor may prohibit an entrant from participating in the Sweepstakes
or winning a prize if, in its sole discretion, it determines that said entrant is attempting to
undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception, or other
unfair playing practices (including the use of automated quick entry programs) or intending to
annoy, abuse, threaten or harass any other entrants or Sponsor representatives.
CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY
WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES
MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN
ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES
FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.
10. Winners List: For the names of the Prize winners, available after 8/27/14, send a stamped, self-
addressed envelope by 11/28/14, to: The Tresemme VMA ItsaLovelyLife.com Twitter Chat
Sweepstakes Winners List, 2920 S Sepulveda Blvd Los Angeles, CA 90064.
11. Sponsor: The Sponsor of the Sweepstakes is Lunchbox LLC, 2920 S Sepulveda Blvd Los
Angeles, CA 90064.
Wal-Mart Stores, Inc., is not responsible for the conduct, administration or execution of this
Entrants specifically release Sponsor, Administrator, Conopco, Inc., d/b/a Unilever, Wal-Mart Stores,
Inc. and Twitter from any and all liability associated with this Sweepstakes and/or acceptance, use or
misuse of the Prize.
Twitter is not a sponsor of this Sweepstakes and is not involved in any way other than as the medium
through which this Sweepstakes is conducted.