The No Particular Reason Celebration Treat

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This post is sponsored by Mirum, but opinions expressed are my own.

This week was what we call a “birthday extravaganza” week. Pretty much, when there is a birthday in our home, we go all out. Since this was for Maddie’s 18th birthday, we partied all week and then some. We went to LA to eat at her favorite places and some new places we ended up loving. Then we came home for a night and just she and I went on an overnight spa getaway. It was amazing, but poor Pete was left to handle everything while I was gone. 

For that, the man deserved an award. Since I didn’t have anything handy, I did the next best thing and I stopped at Target on the way home and picked him up something even more amazing… MAGNUM® ice cream!

Oh yes, I did!

He was totally surprised and thought it was the perfect luxury treat for special occasions and every other day too!

I think he really realized just how awesome it was after he tasted it though. In every spoonful, you could taste the high-quality flavors and ingredients (hello hazelnuts!).

I just geeked out over how awesome the new MAGNUM® Tubs are! This is seriously the best ice cream container ever! I love that it is what I would call a “personal” size. Like maybe you could finish it as one person, in one sitting… but most likely if you are like us, you will be passing it back and forth, turning it into a shareable container. Totally your call though, no judgment here. 

But that isn’t even the best of it. You guys, the sides, and top are coated in a cracking chocolate shell. Let me repeat that. There is an actual layer of chocolate you have to “break” into to get to the ice cream goodness. I’ve never seen anything like it before and it really makes for the perfect combination of silky ice cream and chocolate in every single bite!

In true “Heather” fashion, I “helped” (notice all the quotation marks? Ha!) Pete by squeezing the sides of the tub to hear that iconic MAGNUM® crack and then I used my spoon to crack into the top thick chocolate layer on the top. Why you ask? Because it was fun! I did let him have the first bite of course.

These tubs are heaven!

I Recommend you go right out and buy one or two or three for you and those you love! There is even an offer on Cartwheel for Target here.

You don’t even have to have anything special to celebrate. Just celebrate your love of chocolate no matter what day it is!

Heather Reese
the authorHeather Reese
Heather Delaney Reese is the storyteller and photographer behind the lifestyle and family travel blog, It's a Lovely Life®! For the past decade, she has vacationed over 150 days a year with her family. She is a vegan, and loves being by the water, spending time with her children, husband, 2 Shih Tzus and Cat.


  • I need to go FILL my freezer with these. Not only will I love them, but my kids will, too!

  • We just tried these recently! They are so good! We have quite the ice cream sweet tooth

  • Thank you for getting my stomach grumbling on this fine afternoon! lol – But in all seriousness, this ice cream looks divine! I love Magnum products so I’ll definitely love this treat.

  • I’m sure these taste amazing! The regular magnum ice cream bars are so good, what more if you put them in a tub like this, there’s just more to enjoy! I could eat the whole thing myself but I wouldn’t mind sharing with the husband.

  • I love Magnum probably way too much…more than I should. I think I gained 10 lbs just from reading this!

  • I saw these icecreams for the first time yesterday and it is so unique i want to buy stock in the company. This chocolate heaven would be loved by anyone who likes chocolate and ice cream.

  • I don’t really eat much ice cream, but when I do, I only want a little. These tubs are the most adorable idea, they seem like the right size for me to indulge in, at least half … just because. Going to see if I can find some locally

  • There was a time in my life when I didn’t eat ice cream! I was crazy. I’m back on the dairy and this looks awesome!

  • There is something so decadent and delish about just enjoying a tub of gourmet ice cream and I agree that sometimes you just need to celebrate life’s little moments and treat yourself to some chocolates goodness with Magnum

  • I can’t even imagine how delicious this is! We’ve had the ice cream bars, but I haven’t seen this in stores yet – would love that chocolate hazelnut!

  • Wow! I know how delicious their ice cream pops are, so I could only imagine what these taste like!!!! Gotta pick some up!

  • Oh my gosh! I need to look for these at my local grocery store. I love Magnum ice cream!

  • This looks delicious! I love Magnum and so does the rest of our family. I’ll have to check my local store for this particular one.

  • I am a huge fan of Magnum ice cream1 You amke me want to run to the store and get the hazelnet one!

  • These Magnum ice creams are amazing!!! I attempt to hid them in the freezer and enjoy a late night treat after my kids go to bed. However I have recently discovered they have gone missing, and I rediscovered the empty containers in my teenage daughters room!!!! Hmmm…. time to find a new hiding spot I reckon!!

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