BloggingIncome Report

Family Business Blog Income Report May 2018 $167,435.01

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Blog Income Report May 2018

It’s great to have you here for another edition of our family business blog income report. Last month, we added the words “Family Business” to the title of this income report. As you’ll see, the structure of the report is largely the same, but we wanted to point out how we view our online activities and our blog…they are our “Family Business”.

This post contains affiliate links. Please see our Disclosure Policy for details.

Yes, our “Family Business” may be quite different than the image of a family business that you have in your mind. We are not a shop, a restaurant, a local service business, etc..

In fact, our Family Business is online and it is not location dependent. We can run our business from anywhere in the world (and we do). We’re not tied to a physical location and we still operate a very profitable and successful business. 

Not only are we location independent, we also involve our whole family in our business. This gives us the opportunity to show our own children how to earn money online, teach them many important business and life skills, and most importantly, show them that the world is much different in 2018. We’re teaching them the skills to thrive in the future, not the past.

Gone are the days where children are required to go to a four-year college to land a corporate job that they will work at for 40 years until they retire.

The internet has changed the way we work, earn an income, and live our lives.

Our online family business is about finding a way to enrich the world, provide value, and earn a very comfortable income in the process.

We’ll be focusing more and more on our “Family Business” in 2018 because we are asked about it all the time. We’re passionate about showing others how to start their own blog and online family businesses. What we’ve done is very possible for others to emulate with the right knowledge and plan.

And one more thing… we’re not letting off the gas yet! We have some very big goals and we’re planning to build our family business to much higher levels. 

May 2018 Family Business Blog Income Report

May was a really solid month for our blogging business. It was, however, the first out of the last 4 months that we didn’t cross the $200,000 barrier. This income report will show you where the income came from and give you some interesting insight into our family business.

We’ve been doing these reports for over a year now, and if you read them all, you’ll see that our income has increased substantially over the past year. I want you to know that it doesn’t take forever to really ramp things up if you provide a good service and use some solid principles to scale your business.

I know it’s a little crazy to post our income figures every month, but we have our reasons… we know that it can help others in their own journey to increase online income.

Here’s why we are publishing our income reports for the world to see: 

We want these reports to motivate other bloggers, both new and established, and help them attain their own income goals.

This is the perfect way to motivate ourselves and keep us accountable for our own business goals.

I started working on the blog full time (at the beginning of 2017). Since I am more of a business and numbers guy, this is the exact type of project that I love.

Reading other blogger income reports over the years has really inspired us, so I guess it is our turn to pitch in. We hope others will find inspiration and tips from reading our reports too.

Blogging can be a great way to earn an income, and the lifestyle associated with it is simply amazing.

If you are new to the blog, here is a little bit about us and what we do:

It’s A Lovely Life is a family lifestyle and travel blog.  We share about products and services that make life better and easier. We love to travel and we do so 150+ days a year as a family, featuring resorts and family-friendly destinations.

Heather is the main writer for the blog, and she has been blogging for over 10 years now. She started writing about budgeting and saving money and gradually transitioned to writing about our lifestyle and travel. She has built this blog to what it is today, and she loves every second of it.

I am a licensed real estate broker and have been for the past 10 years, owning our own successful brokerage. At the beginning of 2017, we made the decision that I would work on the blogging business full-time because the income potential was so great. I was also not enjoying real estate as much as I used to and we both believe that happiness is important for our family (especially me… haha)! I learned so much in the real estate world that directly benefits our blogging business, so this was a natural transition.

Our income has risen to the level that Heather and I can work together, and we absolutely love it! There is no more commuting to work for me (unless we are traveling for a story) and we are able to spend much more time together as a family. When it really comes down to it, that is the most important thing of all!

A few years ago, we started to get involved more with travel blogging, and we are so glad we did! Last year we traveled 150 days out of the year.  We were hosted on these trips, and in most locations, we received VIP treatment!

In 2017 we went to OrlandoCabo San Lucas, Lake Tahoe, Rapid City South Dakota, The Cayman Islands, a European River Cruise with Adventures By Disney, Puerto Vallarta, and Miami (just Ashley and I). We have also done some local overnight trips including trips to Disneyland, a business trip to Austin, a Disney Cruise, and an overnight trip to San Diego for a conference. We have some BIG trips planned for 2018 future that we will be able to share about soon. In fact, we’ve already been to Hawaii on 2 separate trips!

While travel blogging does not contribute to the majority of our income, it is increasing. We feel the travel blogging market is still in its infancy as many resorts and destinations are now beginning to offer payment in exchange for sponsored coverage.

We also have gotten heavily involved in video over the last year.  We film some standard vlogs, travel vlogs, room and resort tours, as well as some short funny videos. We have been hired to do numerous sponsored video content projects over the past year for lifestyle and travel. According to all the research, video will become increasingly important, and we want to be poised to take advantage of that.

We’re stepping up our video efforts even more in 2018 and are excited about the content we are going to produce!

Here is an example of our new video style. This is one of our days covering Pixar Fest in Disneyland recently:

HERE is our YouTube Channel (we’d love it if you subscribe). We also post all of our videos on our Facebook Page.

Want To Add Video To Your Blog? Here Is Your Complete Guide

Starting in March 2017, we added a major aspect to our business. We began to help other bloggers on a formal basis to increase their income and incorporate travel blogging into what they do. Heather has always had a passion for helping new and fellow bloggers in any way that she can. We decided it was time to organize her knowledge and we introduced the following free email course this past March 2017:

  • Start A Blogging BusinessFree 5-day Email Crash Course (click the link to signup) – this course was designed for new bloggers to help them start a money making blog the right way

So far, the results have been amazing.  Over 170,000 people have signed up for this course since mid-March 2017, and we’re constantly expanding our marketing efforts to reach as many interested people as possible.

With over 160,000 people on our email list really helps to get our message out there when we need to. We also get countless great emails from our subscribers telling us how they love reading what we send out.

We’re able to hit these types of numbers because we’ve been using ads on Facebook, Pinterest, Instagram, and Pinterest. Some subscribers do come organically from visiting our website, but there is no way we would be achieving these subscription numbers without spending money on ads.

Facebook, Instagram, and Pinterest ads are a difficult thing to master, but after some trial and error, a LOT of research, and a considerable amount of money spent, we have been able to gradually decrease the cost per new subscriber. We know we need to dramatically increase our email subscriber list in order to hit our future income goals.

In May, we further increased our spending on Facebook and Instagram ads and we didn’t spend any money on Pinterest ads. We’re always working to optimize our ads and look for opportunities to decrease our lead costs.

I’m sure we’ll be spending even more on our ads in June! 

A big step forward for us came in June 2017 when we launched our new premium course, the Blogging Blastoff (formerly known as the 30 Day Blogging Fast Track). This is an intensive course that we designed to provide bloggers with exact money making systems, the steps to dramatically increase their social accounts, and also provide a defined system to drive lots of traffic to their blogs. Our first 12 launches of the Blogging Fast Track have been very successful. So far, over 2000 students have enrolled in the course and we look forward to teaching everything to many more students going forward.

The course is structured in a unique way. Each day a new lesson is presented and there is a corresponding assignment/activity that is provided for those that wish to participate. The course comes with a lot of bonuses including access to the VIP Blogging Blastoff Facebook group, and those that take the course will also be able to resell the course as affiliates and earn a 33% commission!

To read all about the Blogging Blastoff course, click HERE. The curriculum is what we are most proud of. We provide a lot of information in this course, and I really recommend scrolling down the page and reading through the whole curriculum so you can see what is included. 

The JULY Blogging Blastoff is open for enrollments NOW UNTIL 6/22/18. Read all about it and enroll here.

There is a new class that starts on the 1st of every month. We only open up enrollments for about one week out of every month. Spots in the class are limited.

We made another HUGE leap at the end of 2017 when we introduced our new course, the Travel Blogging Blastoff. This course is 100% focused on travel blogging. It’s 21 days of learning and interaction designed to show YOU exactly what you need to do in order to become a thriving travel blogger yourself. More on the Travel Blogging Fast Track below…

Another big addition to our business has been the popularity of our Start A Blogging Business Facebook group. This group is an amazing support network for bloggers, both new and established. It has really been fun for us to interact with the group and help other bloggers in many different ways!

The Start A Blogging Business Facebook group now has over 57,000 Members and is growing rapidly. It is the largest new blogger group on Facebook!

We run a free monthly 10k Traffic Challenge that provides information for 10 straight days to the group on techniques to increase blog traffic. The 10k Challenge starts towards the beginning of each month and we would love to have YOU join in too on the next one. Join the Facebook group and you will be notified when the free 10k Challenge starts. 

We are very active in our Facebook Groups answering questions, doing live videos, and running our challenges. We have some great NEW challenges that we are planning to run in the future too! 

Recently, we moved the instructional/learning component of our Challenges and course onto our very own platform, CourseGo.

CourseGo is the First Digital Course And Membership Platform Focused On Selling Your Program and we are thrilled to finally have a platform that is geared just to digital creators and learners. 

Affiliate Marketing was a big reason for our success in May 2018

We will continue to increase our affiliate marketing efforts for those products and services we use and find beneficial. This will increase our income as well as help our readers get matched up with things that we know they will love!

So, without further delay, let’s get to the fun stuff.  

Here are our income figures for May 2018:

Sponsored Content and Affiliate Income: $80,933.33

This includes Sponsored blog posts, affiliate sales, sponsored social content for It’s A Lovely Life and sponsored content written for other websites.

Affiliate income was generated by our participation in the following programs:

Course Sales: $86,501.68 (after Paypal fees, credit card processing fees, and affiliate commissions)

The Course Sales for May came from two separate courses:

Blogging Blastoff (Formerly known as Blogging Fast Track) – June 2018 class: $55,600

There were a total of 148 Course Sales for the Blogging Blastoff. 86 paid upfront and 62 chose the payment plan. 

Check out the information page (it will open in a new tab so you won’t lose your place here) and make sure to scroll all the way down to see the full curriculum. I think you’ll be blown away!

We are very pleased with how many students have taken and are participating in this course. Our goal from the beginning was to provide something of such value that it would be a “no-brainer” for those interested in progressing their blogging careers. I’m confident we’ve accomplished that task by providing such an extensive curriculum and also providing some great bonuses.

Want to see some actual comments and feedback about the Blogging Blastoff course from students that have taken it? See these threads in the Facebook group (you need to be a member to access. Request approval and we will get to you right away): HERE, HEREHERE, HERE, and HERE

Travel Blogging Blastoff – Our NEW course that we just launched at the end of 2017! $30,901.68

There were a total of 83 Course Sales for the Travel Blogging Fast Track. 56 paid upfront and 27 chose the payment plan.

BIG NEWS!! We just finished our new webinar for this course. It is titled, Bloggers: How To Email Pitch Your Way To Sponsored Travel

In the webinar, we show you exactly how we pitch for sponsored travel opportunities and how we travel over 150 days a year with our entire family!

Are you interested in some great FREE education to add travel content to YOUR blog Sign Up Here

The Travel Blogging Blastoff teaches you everything you need to know to become a successful and professional travel blogger including:

  • How to pitch for comped rooms, restaurants, attractions, etc..
  • How to create travel content for your blog
  • How to make money with a travel blog
  • Much, much more…

If you are a blogger and would like to learn how to travel the world (like we do), we HIGHLY SUGGEST you take a look at everything the Travel Blogging Blastoff has to offer. Make sure to scroll down to the bottom to read the full curriculum.

This is more than a course….it is 21 days of interactive assignments and knowledge not being shared by other travel bloggers. Plus we have some AMAZING BONUSES too. This course is open for enrollments NOW and we’d love to have you join in the course too.

Total Income May 2018: $167,435.01

***Please note that much of the income listed above has not been received yet. These figures are based on projects committed or contracted during May. Some of the projects have been completed already, and some have not. For the purposes of these income reports, we recognize the income in the month in which the work is committed or contracted. It also includes affiliate income generated. In both cases, there is sometimes a lengthy delay between these steps and when the funds are actually received. For course sales, some of the courses were purchased using a payment plan. We have not received all those payments yet, but the amount above reflects the amount we project to fully receive. We have left out individual names of sponsors for their privacy.

Here is our published income report history:

January 2017 Blog Income: $28,346.00

February 2017 Income: $29,220.00

March 2017 Income: $37,809.75

April 2017 Income: $26,938.69

May 2017 Income: $36,010.20

June 2017 Income: $98,202.78

July 2017 Income: $90,117.90

August 2017 Income: $66,665.09

September 2017 Income: $87,519.56

October 2017 Income: $92,976.40

November 2017 Income: $138,240.33

December 2017 Income: $139,462.40

2017 Total Income: $871,509.17

January 2018 Income: $229,137.06

February 2018 Income: $170,705.02

March 2018 Income: $208,558.17

April 2018 Income: $207,476.93

May 2018 Income: $167,435.01

2018 Year To Date Income: $983,312.19  ***So Close!!!

Expenses & Blogging Tools that we pay for:

  • ConvertKit – Email list service for our courses.
  • Constant Contact – Email list service for our blog readers.
  • Facebook and Instagram Ads – Used to drive sign-ups for our free email courses and build our email list. We spent $86,532.22 in May 2018.
  • Pinterest Ads – We turned off the Pinterest Ads in May to focus on Facebook and Instagram ads.
  • Tailwind – Pinterest Scheduling
  • Revive Social 
  • Bluehost – Web Hosting
  • Grammarly Premium – helps us with our Grammar!
  • Teachable – Online course platform (we now use CourseGo!)
  • Social Warfare Plugin – Premium plugin that makes posts easily shareable
  • PicMonkey – Premium version. We use it for video thumbnail editing, Pinterest images, and various graphic design projects for the blog
  • Canva and stock images – Paid version
  • Video Editing – We have most of our video content edited for us
  • Themeforest 
  • Pretty Link Pro 
  • Fiverr – mostly miscellaneous graphic design work
  • Google Apps for Business – Gmail, Google Drive, calendar, etc..
  • Namecheap & Godaddy – domain registrations
  • Assistants
  • Professional Services
  • Facebook & Instagram Ad Management
  • Adobe Creative Cloud – We edit some photos here
  • Clickfunnels
  • EverWebinar
  • Vimeo
  • Wistia
  • Zapier
  • ManyChat

***We do not detail our exact expenses aside from providing a list of tools that we use to run the blogging business. Please note that we have MANY additional expenses not reflected in this report that relates to our overall business operations. Since we have our own company, we are responsible for many other expenses and taxes (health insurance, retirement plans, tax preparation, legal fees, etc) that would be too extensive to document in this report.

From the list above, you can see that our expenses for our business are extensive. However, many of these tools and expenses are things that helped us get to where we are today.  Over the years we have tried out many additional services and tools that did not work out, but the above list of items is crucial to our success.

We are really happy with our May 2018 income of $167,435.01 but we are not where we want to be yet. We know that our business has plenty of room to grow and we can’t wait to see where we can take it. Since this is the fifth month of the year, our year to date income of $983,312.19 is an average of $196,662.44 per month.  We plan to increase all these numbers substantially. We passed the $200,000 per month barrier in the first month of 2018, so our next big milestone will be $300,000 per month.

Next month we’ll surpass $1,000,000 in income for the first time in our blogging business! We’re not even halfway through the year yet, so we’re excited to see how 2018 will end up.

So, what is our current big project?  

Big things are in the works! We’re not quite ready to announce the “big things” yet, but we will be soon. Let’s just say we’re very interested in helping other families start their own online family businesses and create the type of life they deserve. Stay tuned!

Heather and I have started a weekly Facebook live broadcast on Tuesday’s at 10 am PST. We’ll cover all things blogging and family business with a new topic every week. Please JOIN US by following our page!

Here are a couple of live videos we’ve filmed already:

12 Necessary Steps To Start A Blog

Top 5 Ways To Make Money Blogging

We’ve started using a system called ManyChat. They are an approved vendor with Facebook that works with messenger. It automates some messages and people are really using it unique ways to enhance interaction with their followers.  For instance, on these videos above, we use ManyChat to automatically deliver a pdf document of the material we discuss in our videos.

We’re also working very hard to streamline our operations in our business and the support that we offer to our students. Our goal is to overdeliver on the services we provide and we’re constantly striving to do that.

One thing I would like to note is that we turned down numerous sponsored opportunities that were not a great fit for our blog this month that would have increased our income even more. At this point in our development, it is very important for us to only work with brands that align closely with our vision. We have learned that even though this may hurt our short-term income, it really helps to increase our revenue in the long run. 

As for Travel Blogging in May, we took a couple of fun trips:

Heather and I went to the Mom 2.0 Blogging conference in Pasadena.

We also took a family road trip to Arizona visiting some family and also checking out Sedona!

Here are our top blog goals and priorities for June 2018:

  • Continue increasing our sponsored post income. We love working with brands to tell their stories to our readers and are really looking forward to some really great posts.
  • Grow our email list by 30,000 subscribers in June. We currently have 167,000+ subscribers on our email list. This is our monthly goal that we have been falling a bit short at lately, but we’ve got some plans in place to hit this goal on a regular basis.
  • Increase our affiliate income substantially. 
  • Successfully Launch the July Blogging Blastoff course!
  • Book additional sponsored family travel destinations for 2018. We already have some big trips on the books for 2018.
  • Substantially grow our Facebook group: Start A Money Making Blog
  • Spread the word about the Travel Blogging Fast Track course. The information in this course is a goldmine for bloggers that are interested in adding travel to their blogs.

Goals for 2018:

$2,000,000 in income for 2018 – Yes, I know this is a huge number, but I know it is attainable. I also know that we’ll have to refine our systems, create even more value, and continually improve everything we do. This is an average of $166,667 per month. At our current pace, we’re on track for $2,359,949.25. But, I’m not the type to be satisfied with our “current pace” so I’m trying hard to blow this goal out of the water.

Improve our content – This includes improving and innovating with our video and photo content. Obviously, this is not something that is easily measured, but it is something where we can take steps to improve upon.

Take some amazing travel blogging trips that feature exceptional experiences. This remains to be seen what this will include exactly, but the wheels are turning and we have some great ideas that we are working on putting into motion.

Add 400,000 email subscribers in 2018 – This would be an average of 33,333 new subscribers per month. Yes, this is a big number, but we know we can make this happen if we focus on it and spend enough money on ads. We’re following behind on this goal, but I know we can catch up!

Our blog is our family business… a business that produces a substantial income for us and allows us to travel the world to some incredible destinations.  It also provides us access to amazing events that are simply not available to the general public.

As you might have guessed, this makes us big fans of blogging. The best part about it all is that it is a business that requires very little investment to start (only $59/yr or less with our recommended host), no inventory to buy, and can be done either full or part-time on your own schedule.

The sky is the limit for blogging and we would love to help you on your own journey!  

Are you interested in blogging? The first step is to sign up for our FREE course:

Start A Money Making Blog5-day Email Crash Course – this free course is designed for new bloggers to help them start a money making blog the right way.

Also, we would love for you to join our Facebook group.  This is a private group, so click the link to request access:

Start A Money Making Blog Facebook Group – for those interested in starting a blog

So that’s it for the May 2018 Family Business Blog income report.  Follow along each month as we detail our money-making efforts on the blog.  

Remember, this is something that YOU can duplicate too.  You just need to have a plan in place and be persistent in your efforts. Blogging isn’t a get rich quick scheme and success doesn’t happen overnight, but it is within reach for those willing to work for it.

What are your goals for 2018?

Pete Reese
the authorPete Reese
Pete is a Dad of 3, travel enthusiast, and online entrepreneur who brings the adventure to our lives! He constantly encourages us to take risks and be the best we can be! He loves sharing tips to help others earn an income online so that they too can travel and spend more time with their families.


  • Wow very impressive! Love seeing how you’re increasing your reach and continuing to learn and implement new things. I also love hearing how the blog started – as a brand new blogger, all of this can seem so unattainable. Thanks!

  • Hello,

    Thank you so much for the wealth of information and transparency in this post. This, combined with the thorough description of your product The Blogging Blastoff, had me excited to pay for the course, however, I saw that you are not enrolling at this time. May I ask when the next available opportunity will be to take the course?

    Thank you!

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