All things must come to an end…

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Years ago when I started Full Price? Never! I had no idea that it would grow into the awesomeness that it has. I thought I was going to write an online journal {that *maybe* my mom would read} where I could freely share all of the good deals I got. It would detail my days using coupons and shopping for deals to donate to the homeless and to fill our shelves.

If I had 10 seconds to write what Full Price? Never! was all about back when I started, this is what I would have said:

FPN is a blog written by a sudden stay at home mom, who took a leave of absence from her real estate career when she had 30 days notice that her family was going to grow through adoption. She got a bit lonely and started to write about her day’s bargain shopping. Why bargain shopping? Because the adoption drained her saving account and she needed to rebuild it quickly.

And for a year that is what I did. During my second year of blogging on FPN things started to change. I was often asked to try and write about products, services, and places here in So Cal. And the giveaways, oh my! Everyone wanted me to giveaway something to my readers! It took me by surprise that it wasn’t just my mom reading and others were noticing. It was thousands and thousands of people stopping by every day to see what my next good buy was. I loved interacting with my new friends. We shared the love of a bargain and reviews and giveaways were fun!

Then I started to change and so did my life. I will always love a bargain, but I realized that there was so much more to talk about. I came to a point in my life where I want to experience more. I want my family to really enjoy life. I want them to know how lovely life is. To live life to the fullest.

I truly feel that “It’s a Lovely Life”.

And this leads us to today. To now. Although Full Price? Never! is gone, I’m still here and It’s a Lovely Life is going to be fun! I’m so excited to share with you all what is to come. All of your favorite parts of FPN will still be here. I still love giveaways so there will be even more for you all to win. I love sharing all the fun things to do here in So Cal so that will still be here. I love finding new products to make life better so expect more of that. I also love easy, clean eating so I will be sharing more of that. But let’s be honest, I also like a good indulgent dessert so expect some crazy baking too!

I hope you will all join me as I start this new chapter of my life!

Heather Reese
the authorHeather Reese
Heather Delaney Reese is the storyteller and photographer behind the lifestyle and family travel blog, It's a Lovely Life®! For the past decade, she has vacationed over 150 days a year with her family. She is a vegan, and loves being by the water, spending time with her children, husband, 2 Shih Tzus and Cat.


    • Hi Valerie! For now you will be able to access my site through the old domain, I will eventually move to my new one, but that might take me months or years to actually do, baby steps I tell you, lol! I’ll be sure to let everyone know if and when I do move and I’ll have a redirect too!

      Thank you so much for your support!


  • I certainly understand where you are coming from. I started my website for my own reasons and what little blogging I still do there are for the same reasons. I am now working on several other projects – some I’m not ready to share and some I never will. 😉 Always up to something, you can be sure of that! I will be curious to see what is in store for your future.

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