At the end of April we set off on a road trip to Arizona for Mom 2.0.
After attending Dad 2.0 in San Francisco earlier this year I had high expectations for this conference and my family had high expectations for a nice few days of vacation time. Last year my brother-in-law and his family relocated to the Phoenix area so we were all excited to see them too!
We set off around 8am from San Diego, hoping to miss as much of the rush hour traffic as possible and we took the route that that takes you through Blythe to get there. Just about 7 hours later and one food/restroom stop, we were there!
The scenery for the most part was this.
Lot’s of desert terrain and a few beautiful cactus sprinkled along the road. We had wifi on my internet card for a good part of the trip so my older two were able to work on school work and the little one was on her iPad or read a book.
Road trips used to be a hit or miss for us as far as how stressful they could be… but they have gotten a lot better as we worked out a few kinks. Well planned out stops and the right entertainment seems to be the key. I’m starting to like road trips more and more because I feel like Pete and I actually get to talk and hang out…
We stayed at the Ritz and had a wonderful time.
The pool was just what we needed with the dry, warm Arizona days. We enjoyed the afternoon shopping, sightseeing and visiting with family. Later that evening the conference started and we parted ways. Pete and the girls set off for more fun while I headed over to the conference resort. We were greeted with lot’s of beautiful and delicious food throughout the whole time. You can’t go wrong with strawberry infused water or shortcakes!
I go to conferences for many different reasons.
These have changed over time. I first started writing online in 2000 on message boards and groups. Then a couple years later when I started blogging on my own platform, there weren’t blogging conferences, actually there weren’t even really ways to communicate with others that did what I did.
Being able to get together with businesses and other bloggers all focused on blogging is a very special thing.
My focus now at conferences is to catch some sessions that interest me, network with some of my fellow bloggers (that are cherished friends) and meet with some of my favorite businesses. And then every once in a while something really awesome happens at a conference like getting to meet Molly Ringwald!
Acclaimed author and actress, Molly Ringwald, was a speaker at Mom 2.0 Summit and she discuss the importance of sharing one’s story and how the craft of storytelling has evolved in the digital age. After she spoke I had the opportunity to interview her and it just solidified in my mind how awesome she is!
She values family above all (my words) and her commitment to being a positive role model started for her very young.
At one point the moderator asked her how she felt about her daughter being old enough to learn things about her past, and Molly stopped her because there is nothing in her past that she would be concerned about her daughter learning. She encourages her children to be their best and we even had the honor of viewing a video her talented daughter Matilda filmed.
— Heather DelaneyReese (@itisalovelylife) April 30, 2015
Her daughter is the perfect example of modern storytelling and Dove just launched the Dove Beauty Stories: Four Generations campaign and film, which encourages women to honor the women in their lives that have taught them how to live beautifully. In celebration of the iconic Dove Beauty Bar, a product that has been passed down among women for nearly 60 years, the campaign is set to inspire the next generation with the lessons, tips and advice they have learned through the power of storytelling.
It Started with a Letter
Documented in the film is the story of one real family that wrote a letter to Dove thanking the brand for the message they stand for and the products they offer. The Dove Beauty Bar has become their family beauty secret that has been passed down through four generations of women along with lessons of beauty and confidence. Dove captured their story to illustrate the powerful impact women have on each other’s beauty habits and perceptions. The film is meant to inspire other women to pass down their personal beauty stories and celebrate the women who have influenced them.
“When we were approached by this inspiring family of strong, confident women, we knew that we wanted to share their story,” said Jennifer Bremner, Director of Skin Cleansing at Unilever. “As women, we learn what beauty means from the stories and lessons passed down to us, and in turn, influence the women in our lives as well as future generations. As a brand, we strive to offer products that give real beauty benefits to real women and are proud that the Dove Beauty Bar has been a part of so many women’s beauty stories.”
Share Your #BeautyStory
Beginning on May 4, Dove will call on its community to share their own #BeautyStory and celebrate the real women that have inspired them. Throughout the week, leading up to Mother’s Day, followers and fans of the brand’s social channels will be prompted to celebrate the different women in their life from their aunts to their sisters to their best friends. The socially driven campaign will culminate on Mother’s Day where women will have the opportunity to pay homage to their mothers and the beautiful lessons they taught them.
Watch the Dove Beauty Stories film and be inspired to share your own on Instagram, Facebook or Twitter using #BeautyStory.
About the Dove Beauty Bar
The Dove Beauty Bar has been providing beauty benefits to women for generations. Developed in 1957 as the first gentle alternative to soap, the Dove Beauty Bar revolutionized the cleansing category. Using DEFI, a first-of-its-kind technology, higher levels of fatty acids, and its signature ¼ moisturizing cream, the Dove Beauty Bar continues to offer the same differentiated formula with extraordinary success nearly 60 years later. It’s called a Beauty Bar for a reason, as it helps skin feel more firm and elastic compared to ordinary soap and maintains skin texture, clarity, tone and brightness. The Dove Beauty Bar does not strip skin and is proven to be gentler and milder than ordinary soap, actually replenishing nutrients lost during cleansing. The iconic bar is the best-selling Dove product globally and the most popular bar in the US. In fact, an estimated 60 bars are sold per second in the U.S. alone.
Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care, styling aids and Dove Men+Care™, developed specially for men. Dove is available nationwide in food, drug and mass outlet stores.
Later that evening I met up with some of my favorite people from KIA Motors for a really exciting dinner!
The waiter above made a bunch of fun drinks and he was some of the best entertainment the whole weekend! Thank you KIA for a fun dinner!
Before we knew it our getaway was over.
We couldn’t leave Phoenix without taking the girls to Cracker Barrel. Pete and I took our oldest to one in Pennsylvania 14 years ago and it was exactly as I remembered it would be! Delicious!
We drove back through the hills this time and the views were breathtaking! I would definitely recommend going the long way home at least once.